Vision & Mission

We are a manufacturer of Chinese noodles, Hong Kong noodles, and dried noodles, committed to the highest international standards and striving to be one of the world’s finest noodle producers. We preserve traditional production methods and distinctive flavors, delivering a unique, hand-crafted texture that reflects the authenticity of handmade noodles.

Decorative Top Edge

NIPPON'S
DREAM

“We aim to become Thailand’s leading manufacturer of wheat noodles and the largest producer in the global market.”

ON A JOURNEY

Our Beginning

1960

◆ Before Establishment

Our origins trace back to a traditional family-run “Kongsi” noodle business founded by ancestors who migrated from China, passing down the art of handmade noodle making through generations with care and authentic family recipes.

2011

◆ Company Establishment

The company was officially registered on January 6, 2011, with the objective of manufacturing ready-to-eat food products, specifically Chinese noodles, for distribution in both domestic and international markets.

2017

◆ Official Start of Production

The company began by installing machinery and initiating food production operations under the management of Mr. Nipon Areejitkasem. With over 50 years of accumulated experience and a strong commitment to achieving international standards, we continuously strive to enhance our capabilities and expand onto the global stage. This dedication ensures that our products consistently meet the highest quality and international standards, increasing global demand and positioning us as one of the leading manufacturers widely trusted by customers worldwide.

Present

◆ Our products are widely available across Thailand, from supermarkets and convenience stores to leading department stores.

Our products are widely available across Thailand, from supermarkets and convenience stores to leading department stores. Beyond Thailand, we proudly export to over 30 countries across Asia, Europe, and the Americas, with a growing presence in many new markets. As we expand globally, we are committed to building the “Rabbit Brand” into a strong and sustainable name in the international food industry. Guided by our Green Industry principles, we focus on environmental responsibility, community development, and long-term business sustainability.
Decorative Bottom Edge
Decorative Bottom Edge

Sustainable Development

The company places great importance on responsible business operations with respect for the environment. We are committed to continuously improve production efficiency while minimizing environmental impacts at every stage. Our operations follow the principles of Green Industry, emphasizing efficient resource utilization, waste reduction throughout the production process, and ongoing environmental quality improvement. Through these efforts, we aim to contribute to a sustainable future for consumers, communities, and the food industry.

Export

Export

Catering Service

Catering Service